Real Estate marketing
How do we maximize our inventory sold and create new qualified buyer leads?
Most answers come with a coaching program, marketing widget, or upfront lead fees for a barrage of less-than-qualified leads. With regards to marketing real estate listings, the online time-limited event marketing strategy offers a number of benefits that traditional real estate marketing simply cannot match.
What is Real Estate Marketing?
Real estate marketing is the practice of promoting a real estate business, agent, or their properties for sale.
A real estate marketer is a person or firm that helps real estate enterprises develop their brand, create new connections, and increase exposure across multiple platforms.
They will usually be equipped to handle every component of your real estate's marketing needs, ranging from social media posting to videography and everything in between.
Several recent polls reveal that real estate marketing is more important than ever.
According to The Close, 82 percent of real estate agents want to improve their social media presence, 56 percent want to improve their branding efforts, and 67 percent want to improve their CRM and email campaigns.
In other words, most real estate agents could benefit from working with a marketing expert in some way.
How Important Is Marketing In Real Estate?
Marketing is vital for real estate agents and firms.Buying a home is one of the most important decisions a person will ever make. It is not like buying a banana from the supermarket—the property a person chooses will directly affect their personal and financial states of being for years.
Most house-hunters will scrutinize every component of their purchase, ranging from the colors of their curtains to the agent they decide to work with.
Developing a marketing campaign, a real estate agent will typically have two main goals:
- 1. Let people who are interested in buying or selling real estate know that you exist, and
- 2. Convince the people who are considering buying or selling a home that you are better than any other agents or agencies they might know.
- With a good marketing campaign, you will increase the number of people who know your name, establish yourself as a real estate authority, and dramatically increase your current number of leads.
Benefits of Working with a Real Estate Marketing Agency
Once your real estate business has decided to invest in a marketing campaign, the next decision you’ll need to make is who to partner with.Though many general marketing firms will gladly work with real estate agents, several benefits come from choosing to work with a team that specializes in real estate advertising:
• Industry Expertise:
real estate represents a major investment, and the industry is governed by some unique regulations. An experienced real estate marketer will help you demonstrate your value while remaining within the bounds of the law.• Multi-Channel Marketing:
realtors will want to create as many paths to their website as they possibly can. A comprehensive marketing strategy will likely involve social media, print media, digital media, and other types of marketing.• Consistent Leads:
Ultimately, leads generated (and contracts closed) will determine whether a given marketing campaign was successful. Due to the unique nature of the real estate industry, most agents will work extended and non-traditional hours.In addition to the benefits mentioned above, working with a real estate marketing agency can help realtors have more time to spend with their friends and family or working on other projects.
They'll also have access to (often expensive) marketing tools and the expertise to use them well!
What Does a Real Estate Marketing Company Do?
By now, it’s probably clear that real estate marketing firms are excellent partners for many agents. Let's take a closer at what services a typical real estate marketing company will offer to provide value.Get in touch
If you have any concerns and questions and you want to get in contact with us, we can always assure you that we will try our best to answer all your conveniences.